PUNJAB RICE Mills was established in the year 2010 with a vision to consolidate the fragmented basmati rice industry. In a short span of time it has risen to be one of the leading millers and exporters in the industry under the guided management of Mr. Surinder Singh, Mr. Balwinder Singh and Mr. Raj Krishan. A unique business model, out of the box approach of the management, and the goodwill of the customers has enabled the company to consolidate on its leadership position.